Mucho se viene hablando recientemente de la necesidad de "reinventar" el rol o la profesión del Dircom (Director de Comunicación) de empresas e instituciones, una vez que esta posición quedo... read more →
About Luis González Canomanuel
Luis has a long experience in strategic consulting, communication projects management and team management. This expertise serves him to provide rigorous and imaginative solutions to the rapid achievement of communication results and to know where your company and your reputation can be positioned in the medium term. He has a degree in Information Sciences and Journalism from the Complutense University of Madrid and La Laguna, his career has been consolidated in several sectors of communication, journalism, management and project consulting in companies from many economic sectors and countries. He worked for BMW, Porsche, Castrol, BP, Discovery or Land Rover, in sectors such as energy, automotive, financial, real estate, sports, consulting and communication. As CEO, he has owned his companies, such as LUCA Comunicación Corporativa, as well as a strategic consultant for many others. His experience in the business world, orientation to results and management of communication and reputation, helped him to create, manage or participate in unique projects, such as the Equipo Nacional Español de Automovilismo, Premio BMW de Pintura, Desafío Español a la Copa del América, companies such as Sponsoring & Mecenazgo and organizations such as the Asociación de Directivos de Comunicación- Dircom- or the International Public Relations Network -PRN- that now presides, among many others. Luis has been journalist before a Director of Communication, protagonist of the news before a narrator, creator of projects before a manager, permanent entrepreneur and occasional entrepreneur. All this has helped him a lot in a vital trajectory in which the most important thing has been to surround himself with the best talent.