Beyond the brand. Branding is a new speciality derived from marketing and consulting that analyzes the situation of a brand in their environments. Before creating an image, the most important part in the creative process of the brand begins with an expert consultancy process that ends in the creative briefing. Only after that moment we will be able to decide on the refreshing of the old brand or the creation of a new one. Have you ever felt lonely? Alana helps you make that decision.
Do you need to reach your customers? The traditional marketing mix of the 4 p’s (product, price, place and promotion) has evolved and now is the marketing mix of the 4 c’s (content, context, connection and community). All this actions develop in a multi-channel environment where traditional activities are complemented by new ones in the online world. We are specialists in creating relationships of trust and in transforming the Communication into a conversion means.